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    Political Capital – Out June 25th

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Having a personal brand is weird. I’m a marketing Having a personal brand is weird. I’m a marketing consultant by day, working with clients on everything from branding to messaging to launch strategy, but doing that for myself? It’s a tough hang sometimes. And yet, it must be done, I suppose.

For months, my blue and pink brand colors haven’t felt right. Pretty, but not right. For the last several weeks, I’ve tried dozens of color combinations, searching for the perfect palette. I tell clients in the branding phase to lean into colors that speak to them, colors that mean something. Eventually, I took my own advice and found exactly the right branding. Every color means something. 

Every color feels right.

Parchment
Golden Hour 
Ink
Poppy
Grandma’s Violet
Soft Lilac 

Welcome to the new Sarah Wyland - same stories for romantics with complicated lives, just a more authentic vibe. 

Swipe to see what inspired each color, and expect to see the new branding showing up on my website, Substack, social media, newsletters, and print material. 💜
August was a whirlwind. New city, new loft, new jo August was a whirlwind. New city, new loft, new job working for myself, new studio, new people, new streets, new EVERYTHING. I cried some. I smiled a lot. I laughed a lot. I read a lot. I stitched a lot. And I finally got to write a lot. 💕

Here’s a photo dump of only a part of what is one of the wildest months of my life so far, from empty spaces to first meals in living room floors, to Griff and needlepoint and so many books.
One year of STRICTLY BUSINESS!! 🎉 This book is so One year of STRICTLY BUSINESS!! 🎉 This book is so special to me and in a lot of ways, it means the most to me. I was originally planning to release it in March 2025. I announced it, even had preorders for it. A few weeks before the release, I had to admit it wasn’t going to happen. I was deeply burned out from my full time job, bone weary, and my creativity felt wrung out. I was spending what little free time I had staring at the walls and not doing any of the things I love. 

I vividly remember sharing that the book would be delayed. I was sitting on a lunge next to a peaceful ocean view in Grand Turk when I pushed publish. It was such a paradox to be so deeply exhausted while sitting in paradise with some of my best friends. 

STRICTLY BUSINESS isn’t perfect, but I’m so proud of it. I released it to prove I could, and this little book, inspired by my own escapades of living in Nashville, working in the music industry, and  dating singers and songwriters has exceeded my quiet expectations. I’m still waiting on my own Beckett, however. 👀

If you like workplace romances, outdoor adventures, and country music, you may love STRICTLY BUSINESS. 💕

Available on Kindle, Kindle Unlimited, and in paperback. Link in bio. 

An untamed country star. A polished professional. One deal that’s strictly business—until it’s not.

Beckett Wade does what he wants. They call him a country music star, but he considers himself anything but. His music doesn’t fit the mainstream, he hasn’t had a radio hit in years, and he refuses to play by his label’s rules. When he’s not on stage, he’s in the woods—hiking, climbing, camping. Beckett has sworn he’ll never settle down. Then he meets her.

Olivia Alexander is polished, ambitious, and always has a plan. Taking a leadership role at a Nashville marketing agency is her biggest challenge yet. Her first assignment? Convince her stubborn, outdoors-obsessed neighbor—Beckett Wade—to sign on as a spokesperson for an outdoor equipment client.

Beckett agrees on one condition: before he signs on, he’ll put the gear to the test—and Olivia has to test it with him. Her idea of being “outdoorsy” is wine on a patio, but she needs Beckett’s name signed
TBR pile, anyone? Late night updates to my Google TBR pile, anyone? Late night updates to my Google sheet where I track all my physical books - gotta add my haul from the @phillybookcrawl! 

This thing tracks book title, author, paperback or hardback, if it’s a standalone or series, if the series is complete, and if I own the whole series. And of course, if I’ve read it or not. There’s more green in there than I thought there would be…

We don’t talk about what’s on the Kindle…👀

How do you track your books?
I thought @dollyparton would live forever, but I s I thought @dollyparton would live forever, but I suppose the best parts of her will. May we all be brave enough to love and live like Dolly did. Thank you, Dolly, for inspiring this “Backwoods Barbie” to be brave enough to chase my biggest dreams and leave every place I go a little better than I found it. 💕🪩
We do love a book haul day. 😍 I did my own mini @ We do love a book haul day. 😍

I did my own mini @phillybookcrawl today, checking out the grand opening of @wc.leavesandlore and then driving out to Phoenixville to visit @readsandcompany. I’m especially excited to read Into The Blue after seeing @bookhuddle post about it in her stories last night. 

Off to read…
First WIP Wednesday in a minute after moving, feat First WIP Wednesday in a minute after moving, featuring the first canvas I ever bought from @canvasqueenneedlepoint, kitted by the queen herself, Kelsey! 

Also shared what I’m reading and writing! Loving A Forbidden Alchemy…
You mean to tell me a new fantasy-focused bookstor You mean to tell me a new fantasy-focused bookstore is opening and I can walk to it?! The only way it could be better is if they sold coffee. Oh wait, they do! And flowers, too. 😍

I stopped by @wc.leavesandlore during their soft grand opening (while I was supposed to be writing book 4 in the Political Gain series 🤷‍♀️) and it’s absolutely perfect. I picked up a couple of books for my new shelves, too because of course I did. 💁‍♀️

I’ll see you at their grand opening on August 22!
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