According to Facebook memories, August 1 has historically been a pretty good day for me. I’ve been in London, attending Wicked on West End (3 years ago), wine tasting with an eclectic group of friends (4 years ago), team building Amazing Race style at Keswick Hall (5 years ago), and celebrating my Papa’s 70th birthday (9 years ago). Knox also got a new ball (4 years ago – and many more new balls since then) and last year, I improved my time on Helen during a CrossFit class.
August 1 has been a good day. It’s especially good this year. The CrossFit Games started today. So did Tennessee football practice. I hit a jerk PR in the gym tonight. Mercury is out of retrograde (if you believe in that sort of stuff) and I’ve got some news to share.
You may already know that I have a lot of interests.
I love writing. I always have. I used to spend hours sprawled on the floor with a spiral notebook and a pack of colored pencils, writing stories, usually about horses, and trying to illustrate them. I lived for the Young Author competition every year in school, wrote Fan Fiction for some of my favorite shows. I was a journalism major. I still have a feature piece I wrote with my professor’s glowing feedback on my ability to “paint a picture of a person.”
I love reading. Cooking. Baking. Fitness. Nutrition.
I try to be moderately fashionable. I enjoy interior design. Some days I do my hair and makeup like the YouTube beauty bloggers taught me.
I also love music. Netflix. Traveling. Sharing my faith. A little New Age chat from time to time.
All these varied interests, and yet I found myself struggling with content for this space. I wanted to share stories, but I also wanted to share my health and fitness knowledge. I wanted to coach women to healthier lives through nutrition and fitness. I wanted this space to do a lot of things.
The further down each path I got, the more challenging I found it to figure out how to do all of those things in one space. How could I use SarahWyland.com as both my storytelling platform and my health and wellness coaching platform without it being confusing to visitors? You came to read about my coaching, but there’s a post about bad dates – are you even at the right site?
Instagram, too, came into question. I have all of these content ideas, all of this knowledge to share, but I also want to share the other stuff. That’s what I would think about each time I posted a video of me snatching or doing a clean-and-jerk. I don’t coach those movements (yet, at least!). Instagram is supposed to be where I connect with my tribe, where I meet my clients and showcase my knowledge base. But my clients aren’t throwing around Olympic lifts, and are likely even intimidated by them. I don’t want to turn them off to my coaching because they see me snatching and think that’s what I program.
And where does sharing posts like the one I wrote about weaving fit in? Or posting about the obnoxious things my dog does? The great meal I had at a local restaurant? My travel adventures? Instagram works best for growing businesses when the content is focused around the service that business offers. I want to grow my writing, too, so how could I do all of that – writing and fitness and puppies and adventure and…. – with one @SarahWyland account?
You may have noticed there haven’t been any new fitness or nutrition posts around here, nor any new recipes. I’ve written about my FODMAP experience, a bad date, weaving, but I haven’t posted a workout or a new protein snack in a minute.
Allow me to introduce you to The Balanced Company.
I made the decision to separate my personal training and nutrition coaching into its own entity about two months ago. I hemmed and hawed on a name for a week or so, then spent a lot of time trying to make things perfect. But there is no such thing as perfect, is there? We’re launching with “good enough” because if we wait for perfect, it will never happen.
And so, fresh off completing my PN1 certification through Precision Nutrition, with a name that I think perfectly encompasses my name, and “good enough” but not “perfect” website, I’m excited to put The Balanced Company out into the world.
Visit The Balanced Company for health and fitness. Keep coming here for storytelling and more personal posts.
I’ve got a lot to share.